A story of skincare


DOAP beauty

DOAP Beauty is an emerging, independent skincare * home fragrance brand based in Hertfordshire, UK. We are a home-grown business that started in 2017 and offers a unique line of handmade organic, vegan, cruelty-free & ethical skincare & home fragrance products.


The inspiration started based on a willingness to enjoy local ethical beauty products and after months of studying ingredients, researching & testing recipes DOAP Beauty was ready to launch.


With the constant change in beauty trends and the increasing demand for natural, organic skincare products this allows us to have a continuous creative influx of ideas and enables us to create a wider range of new & exciting products.


Our products are all handmade in small batches using the finest organic, vegan & ethically sourced ingredients all with their own powerful properties to help take care of your skin & living space. We believe that as these natural products take care of us, we should do the same to the environment, so our packaging is minimal, recyclable & reusable.


Our range has something for everybody, and our products are full of ingredients that are cruelty-free, environmentally friendly and only ever tested on people, never on animals. Our skincare products are certified by the CPSR and are EU compliant.