A story of skincare


DOAP beauty

DOAP Beauty is an emerging, independent skincare brand based in Hertfordshire, UK. We are a home-grown business that started in 2017 and offers a unique line of handmade organic, vegan, cruelty-free & ethical skincare products for men, women & children of all ages.


The inspiration started based on a willingness to enjoy local ethical beauty products and after months of studying ingredients, researching & testing recipes DOAP Beauty was ready to launch.


With the constant change in beauty trends and the increasing demand for natural, organic skincare products this allows us to have a continuous creative influx of ideas and enables us to create a wider range of new & exciting products.


Our products are all handmade in small batches using the finest organic, vegan & ethically sourced ingredients all with their own powerful properties to help take care of your skin. We believe that as these natural products take care of us, we should do the same to the environment, so our packaging is minimal, recyclable & reusable.


Our range has something for everybody, and our products are full of skin-nourishing ingredients that are cruelty-free, environmentally friendly and only ever tested on people, never on animals. Our skincare products are certified by the CPSR and are EU compliant.